Why accessibility matters
Accessibility ensures that information and services on the web are available to as many people as possible, promoting equal opportunities for all. Accessible websites and applications take into account users’ different needs, usage situations, and technical limitations. These needs can be permanent—such as mobility or vision impairments—or temporary, like recovering from surgery or an injury. Limitations can also arise from the environment—for example, browsing a website on a noisy street or in poor lighting conditions.
Accessibility isn’t just about people with disabilities—it benefits everyone. For instance, text must be clearly legible and have sufficient contrast even for users with good eyesight, and website navigation should be simple and intuitive. If a website works well with a keyboard or screen reader, it also becomes usable for someone with a temporary hand injury or for users browsing on unstable mobile connections.
Because accessibility affects such a wide audience, it also presents a business opportunity. Many people—such as older users or those with partial vision or hearing loss—currently struggle to access poorly built websites and cannot purchase needed products or services. By making your website more accessible, you open the door to new customers and expand your business potential. Moreover, an accessible website enhances your brand’s reputation and builds trust.
To whom?
The accessibility of websites and mobile applications is regulated within the European Union and is mandatory for the following:
- to state and local government institutions;
- to public legal entities;
- to other persons who perform public tasks based on the law, administrative act or contract, including providing public services.
The websites and applications of these organizations must comply with the European standard EN 301 549 and meet the WCAG 2.1 AA accessibility level.
Accessibility is also important for all website owners who want their site to:
- unlock greater business opportunities by reaching a wider and more diverse audience;
- improve visibility in search engines, as accessible websites receive higher rankings and attract more organic traffic from Google;
- build a trustworthy and professional image by demonstrating care and responsibility toward all users;
- avoid legal risks and ensure compliance with upcoming regulations.
As of June 28, 2025, accessibility requirements will also become mandatory for private sector companies with more than 10 employees and an annual turnover or balance sheet total exceeding 2 million euros.
Service content
With an accessibility audit, we map the current situation of web accessibility. For auditing, we use both automatic testing tools and observation by an experienced specialist.
The result of the work is an audit document with specific work tasks, where criteria that are lacking according to the standard and actions to ensure compliance with the standard are detailed. The audit document is suitable as an input for the (state) procurement to find the executor of the corresponding works.
Even a small accessibility improvement will make life easier for some web users. Get started today!
How to start?
👋 Write to us info@redwall.ee or call 776 9222.
Let’s arrange a meeting to get to know each other, think together and discuss how we can be of help with our services.