Why?
A high-quality logo and a cohesive, well-thought-out visual style help create a memorable and trustworthy image of a company, product, or organization. In turn, this supports achieving key goals—such as increasing sales and brand awareness.
To whom?
To everyone that needs a new visual identity or to adjust the existing one. We will create visual identities for companies and organisations but also for products and services.

Logo, branding, and visual identity – what’s the difference?
Everyone has an opinion about logos. They say it’s a company’s mark, like the Apple logo is an apple or the Estonian emblem is a glacial erratic stone… But that’s just scratching the surface! Let’s take a closer look at what a logo really is.
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We start our process with a specification. Through the creation of the specification we will get to know the clients’ values, market position and competitors, sales arguments and business goals. We then phrase the general goal and leitmotif of the branding. During the process we communicate closely with the client. We weigh different options that result from the analysis, best modern practices and our extensive experience.
As a result we create logos in different file and colour formats and according to the agreement either a simple, customary or exhaustive style guide:
- simple guide sets colours and fonts;
- customary guide has additional logo and style manual;
- an exhaustive guide has additional different samples of materials etc according to the agreement.