Why?
We use various tools to understand the end user/client, website owner, and the broader context of their industry. To help the website owner achieve their goals, it’s essential to make decisions based on real data and proper analysis.
Defining the actual problem is key. A car usually doesn’t slow down just because the driver is pressing the gas pedal less—it might be due to a leaking fuel hose. We identify the real issue and focus on solving that!
Usually, the outcome of the analysis and ideation phase is a project specification. However, we’re also happy to participate as a collaborative partner in brainstorming sessions or take the lead in gathering relevant data.
How?
To analyze, we first need information—data. We use a combined approach that includes both qualitative and technical data collection.
Qualitative, empirical data collection
We gather insights into people’s experiences, opinions, and attitudes through interviews, focus groups, and other methods. This type of content is subjective and perception-based, but it helps to clarify the client’s expectations and understand the end user.
The most common and effective method is interviewing people from the client’s side (management, specialists). They often already sense where the friction points are, and through conversation, we usually get to the root of the problems.
Technical data collection
Numbers tend to accumulate over time, but they still need to be gathered and analyzed. Technical analysis focuses on numerical and statistical data that can be measured. The results are delivered in a clear audit format.
We offer various technical audits, both before a digital product (like a website) is created and afterwards, to verify whether everything works as it should. And no, we don’t just paste some generic generated stats into a document and call it a day—we structure the information and highlight what’s important and what’s less so.
Website audits
We gather the numbers, help you navigate the information overload, and provide clear recommendations.
A specialist’s sharp eye
Data alone isn’t enough—you also need the sharp eye of an experienced specialist. It’s easy to drown in a sea of information and start seeing connections where there are none. A specialist can identify what truly matters in the data—what actually impacts website performance and business results.
How to start? Write to us!
