For years, people entering the old town through Jakobi street have been greeted by an empty street corner at Baeri street. All that is going to change soon, as Baeri Residences apartment buildings will fill this stately spot. Modern buildings that fit in with the surroundings will be the residence for people valuing a unique living environment at the side of historically green and rich Toomemägi.
Inspired by the location, the visual identity is also stately and stylish. A font influenced by classics is used. Colours are calm, with fine golden luster here and there. A background pattern was also created, adding depth and elegance.
The website has plenty of photo material in order to convey the atmosphere and emotion surrounding the development, additionally making one’s imagination fly. Light animations add playfulness and engage the user so that they want to explore the page longer and thoroughly.